Fractional Product & Growth Advisor
Fractional product
leadership for B2B teams.
I work alongside B2B teams on product strategy, growth and practical AI.
Clear thinking. Practical work.
Good growth work is not a stack of tactics. It is a clear point of view, a focused team, an honest feedback loop, and the discipline to keep shipping.
Product management with a clear next step.
I work as part of the team, not from the sidelines: leading the day-to-day product unit, its operating model and the path from decisions to delivery.
Part of the product team
I work with the team day to day, keeping the customer, problem and business goals in the same conversation.
Product unit operations
I lead the product unit’s day-to-day work: planning, prioritisation, reviews and decisions.
Delivery & feedback
I keep work moving with clear ownership, a small next test and feedback that can adjust the direction.
Where I can be useful.
Strategy is useful only when it gives your team better choices this week, and a stronger system next quarter.
Product & growth clarity
Find the real constraint and translate it into a sharp story, plan and measurable next move.
GTM foundations
Shape acquisition, activation and retention around what your customers actually need.
AI built into the work
Practical workflows and agentic tools that create leverage without adding operational noise.
Latest projects.
I work across the customer journey, from marketing and acquisition to product use.
